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As the visioning process continues, Espiritu Loci helps to determine what will make your project unique and distinguished from other projects, where it fits in the current market, and how it compares to other projects in the surrounding area. This information is used to position the project to gain maximum exposure in the right markets.
The most important aspects addressed in the early stages of planning are the proper theme and brand for the project or community. The theme and brand set the aesthetic tone that drives the rest of the project. During this phase, we ask a lot of questions to focus the project in the right direction. For example, we can help determine the most appropriate architectural styles for the project and for the region. We focus on market trends and how the project theme will be presented to and received by consumers. Then we assist you in designing a vision for the site and establishing guidelines that are followed throughout the project’s life, ensuring the theme and identity are not lost during development.
Whether developing an entire community or an individual parcel, a thorough site analysis assists in understanding your property’s full potential. With a combination of field visits, 3-D models, GIS data, zoning information and city maps, we create a detailed analysis of your site. This analysis not only helps you clarify its possibilities and create a base for efficient, site-responsive master plans, but also aids in gaining investors and selling the site. Furthermore, our team can identify potential obstacles to development, which in turn saves you time and money.
Another crucial part of the visioning process is development of a building program, which specifically describes how the amenities will work together. This is when we pinpoint unique site elements that can be used to create an identity for the community. Man-made amenities are laid out and connected to each other and the natural site elements, in synergistic ways that provide greater value. This programming results in plans that work with the site to reduce the cost of amenities, while increasing their presence and value. Most importantly, the programming process creates a cost effective community with a stronger identity and sense of place.
The manner in which ones sees or conceives something...